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My Stylist, an end-to-end automated personal style guide driven by artificial intelligence (AI), has been introduced by multi-brand fashion marketplace Myntra to allow online shoppers to receive styling recommendations while they shop.

‘My Stylist’ offers clients scalable, automated, customised, and real-time assistance with all facets of clothing selection. The newest function employs AI technology to suggest clothes to customers that they can really purchase.

Images of clothing from your offline wardrobes, previous in-app purchases, in-app browsing history, and current platform trends are the four primary things it takes into account. Customers may now instantly access a variety of styling options, which improves and enjoys their buying experience.

Existing users can utilise My Stylist to find outfit ideas by looking at clothing items they previously bought through the app, goods they recently browsed, or popular outfits on the site that are well-liked by other users.

This facilitates their search for and shopping for a cohesive style. ‘My Stylist’ offers a tool where new users can upload pictures of clothing from their own wardrobe. These photographs are used by the feature to provide suggestions for pairings and other products that would complement the uploaded product. Encourage new wearers with your sense of style.

Both new and seasoned users can test out ‘My Stylist’ by snapping a snapshot or uploading a picture of any piece of clothing from their offline closet. The function then offers combo suggestions to round off a look.

“The launch of ‘My Stylist’ takes our commitment of democratising fashion using technology, a notch higher,” said Myntra’s chief product and technology officer Raghu Krishnananda in a press release.


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