Popular video doorbell firm Ring is experiencing a significant leadership change as founder Jamie Siminoff announces his departure.
Siminoff created Ring with the vision of allowing users to answer their door from their smartphones. He came up with the idea after wanting an easy way to know if someone is at the door while he was working in his garage.
Ring was sold to Amazon for over $1 billion in 2018. Now, after five years with Amazon, Siminoff is ready to pursue new opportunities, leaving the reins of Ring in the hands of newly appointed CEO Liz Hamren.
In an email to employees, Hamren assured the team that despite Siminoff’s departure, the company’s focus remains unwavering. Hamren previously worked on products like Oculus and Xbox and brings a wealth of experience to her new role.
Amazon spokesperson Yassi Yarger praised Siminoff’s contributions, acknowledging his role in building Ring into a globally-recognised brand that has revolutionised home security.
Siminoff himself reflected on his journey, stating that what began as a weekend project in his garage has evolved into a household name and a part of one of the world’s most innovative companies. He expressed confidence in Ring’s future under Amazon’s stewardship and expressed his excitement for the company’s continued mission.
Ring’s ascent to becoming the market leader for video doorbells has not been without controversy. The company faced scrutiny for its collaborations with police departments, including the use of law enforcement officers as brand ambassadors and the provision of guidance on accessing footage without warrants.
While Siminoff aimed to reduce neighborhood crime through these partnerships, an NBC News investigation found that many departments could not attribute crime-solving success to their collaborations with Ring.
Additionally, in 2019, reports surfaced that Ring employees had shared unencrypted videos from customer cameras. The company took action by terminating four employees for abusing access to customer videos and subsequently implemented measures such as end-to-end encryption and privacy shutters on its latest indoor camera to prioritise user privacy.
Despite these challenges, Ring has managed to solidify its position as the leading provider of video doorbells. As Siminoff bids farewell to the company he founded, Ring and Amazon will need to continue building on the firm’s successes while avoiding further controversies.
Siminoff, for his part, is joining smart lock firm Latch as its CEO.
“I’m excited to join the Latch team, which has built an incredible offering that users across the country enjoy and benefit from every day,” said Siminoff.
“Smart, secure access control is not only fundamental to real estate operators like myself, but also to residents and service providers. I look forward to combining Honest Day’s Work with Latch to build a residential ecosystem that empowers building owners, operators, service providers, and residents alike.”
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